“I didn’t plan on being an activist – becoming a dad made me one”
These headline words opened The Metro’s recent feature on Jason Bryan, children’s author and co-founder of Butterfly Books, whose work champions diversity, empathy and equality in children’s literature.
Against today’s backdrop of increased racism and misogyny, Jason’s reflections on how being a good father means being a good social activist feel especially timely. His piece is a reminder that raising emotionally intelligent, equality-minded children requires challenging the world they’re growing up in — not accepting it as it is.
Jason’s journey speaks to something bigger than family life. It shows how purpose can emerge from the most personal places — and how social change often begins at home.
Fatherhood prompted Jason to look at how stories shape young minds: whose voices are heard, whose experiences are reflected, and how early ideas about gender and race take root. That awakening led to Butterfly Books, a social enterprise that creates inclusive children’s books designed to help kids understand kindness, empathy and equality from the start.
As a publicist, it was a great privilege to help Jason bring this story to a wider audience through The Metro. Platforms like this allow purpose-driven founders and authors to do more than promote their work — they shift conversations.
For me, this is what working with social businesses with purpose is all about: helping voices with integrity reach the mainstream, using storytelling not just to sell, but to serve.
Big thanks to The Metro for giving space to such stories — and to Jason for using fatherhood as a lens to talk about accountability, representation and change.
Read the full piece here: https://metro.co.uk/2025/10/05/didnt-plan-activist-becoming-a-dad-made-one-24309956/
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